Creating Shared Value
The basic premise of Creating Shared Value (CSV) is that there is mutual and tangible economic and social benefit to be gained through business that works within, and for the needs of, society. The concept of CSV was coined by academic writers Michael Porter and Mark Kramer back in 2006. Over the next month we will be exploring the principles of CSV, how CSV has influenced other industries, and the benefits CSV could bring to more sustainable sourcing of cotton.
Our first blog on this subject can be read here, it introduces the topic of CSV and in the spirit of collaborative learning we invite you to add your thoughts, opinions, and questions in the comments box. Links to particularly good articles online would be great to share here too! Background reading on pricing issues can be found here.
On the 5th and 7th of February we will hold our first live conversation with two very knowledgeable and inspiring people: Dr Helen Crowley, Conservation & Ecosystem Services Specialist at PPR, and Alison Ward, an independent sustainability consultant, based in the UK. Both are leaders in their field.
More about our Topic Leaders:
Conservation & Ecosystem Services Specialist, PPR
Dr. Helen Crowley has worked in the international conservation and development arenas for over 25 years. Most recently she has focused on integrating biodiversity and ecosystems into corporate sustainability strategies including exploring ways for small scale producers to participate in global supply chains. She spent many years working on projects in Africa and Madagascar for the Wildlife Conservation Society (www.wcs.org) including developing the first REDD project in Madagascar and a program of organic cotton production with local communities in Zambia and Madagascar. Dr. Crowley is currently working with the French Sports & Lifestyle and luxury fashion company, PPR (www.ppr.com), as the Conservation and Ecosystem Services Specialist in their innovative, company-wide sustainability initiative, PPR Home. She has a PhD in Ecology at the Australian National University and is on the Board of the Wildlife Friendly Enterprise Network (www.wildlifefriendly.org).
Alison Ward works as Sustainability advisor to businesses and NGOs, she was formerly Associate Director Global Public Policy (Sustainability) at Kraft Foods and Head of Corporate Social Responsibility at Cadbury. At Cadbury she was responsible for the corporate responsibility agenda for the company leading on key programmes including: investing in cocoa sustainability through the Cadbury Cocoa Partnership and Cadbury Fairtrade; the company’s environmental commitments called Purple Goes Green and Community Investment. Alison joined Cadbury from a UK trade association and has extensive experience on corporate and brand reputation management having worked for many years for communications consultancy Hill & Knowlton on UK and international food strategies.
Links to Further Reading
For more information on the concept of Creating Shared Value:
The FSG website http://www.fsg.org/OurApproach/SharedValue.aspx
Selected Online Articles
Connecting Business Strategy with Social Progress http://www.guardian.co.uk/sustainable-business/blog/connecting-business-strategysocial-progress?intcmp=122&goback=%2Egmp_3749127%2Egde_3749127_member_205133940
How to Make Progress on Collaboration for Sustainability http://www.guardian.co.uk/sustainable-business/blog/how-to-progresscollaboration-sustainability
The Art of Systems Thinking in Driving Sustainable Transformation http://www.guardian.co.uk/sustainable-business/systems-thinkingsustainable-transformation
Harvard Business Review: Creating Shared Value - http://hbr.org/2011/01/the-big-idea-creating-shared-value
Creating Shared Value at Nestle - http://www.nestle.com/csv/nestle
Triplepundit: Corporate Shared Value: the competitive advantage - http://www.triplepundit.com/2013/01/corporate-shared-value-newcompetitive-advantage/
Sustainable Brands: Moral Capitalism a Model for Creative Innovation - http://www.sustainablebrands.com/news_and_views/articles/moralcapitalism-modelcreativeinnovationgoback=.gde_3749127_member_207462703
SustainAbility: CSV vs Sustainability http://www.sustainability.com/blog/csv-vs-sustainability-the-debate-continues#.UP60xx00pdz
Forum For The Future: Green Futures – Will Supply Chains Rule the Food Chain - http://www.forumforthefuture.org/greenfutures/articles/will-supply-rule-food-chain