Creating Shared Value

The basic premise of Creating Shared Value (CSV) is that there is mutual and tangible economic and social benefit to be gained through business that works within, and for the needs of, society. The concept of CSV was coined by academic writers Michael Porter and Mark Kramer back in 2006. Over the next month we will be exploring the principles of CSV, how CSV has influenced other industries, and the benefits CSV could bring to more sustainable sourcing of cotton. 

Our first blog on this subject can be read here, it introduces the topic of CSV and in the spirit of collaborative learning we invite you to add your thoughts, opinions, and questions in the comments box. Links to particularly good articles online would be great to share here too! Background reading on pricing issues can be found here

Webinar 1: Conversations on Creating Shared Value 

On the 5th and 7th of February we will hold our first live conversation with two very knowledgeable and inspiring people: Dr Helen Crowley, Conservation & Ecosystem Services Specialist at PPR, and Alison Ward, an independent sustainability consultant, based in the UK. Both are leaders in their field. 

More about our Topic Leaders:

Helen Crowley
Conservation & Ecosystem Services Specialist, PPR

Dr. Helen Crowley has worked in the international conservation and development arenas for over 25 years. Most recently she has focused on integrating biodiversity and ecosystems into corporate sustainability strategies including exploring ways for small scale producers to participate in global supply chains. She spent many years working on projects in Africa and Madagascar for the Wildlife Conservation Society ( including developing the first REDD project in Madagascar and a program of organic cotton production with local communities in Zambia and Madagascar. Dr. Crowley is currently working with the French Sports & Lifestyle and luxury fashion company, PPR (, as the Conservation and Ecosystem Services Specialist in their innovative, company-wide sustainability initiative, PPR Home. She has a PhD in Ecology at the Australian National University and is on the Board of the Wildlife Friendly Enterprise Network (


Alison Ward
Sustainability Consultant

Alison Ward works as Sustainability advisor to businesses and NGOs, she was formerly Associate Director Global Public Policy (Sustainability) at Kraft Foods and Head of Corporate Social Responsibility at Cadbury. At Cadbury she was responsible for the corporate responsibility agenda for the company leading on key programmes including: investing in cocoa sustainability through the Cadbury Cocoa Partnership and Cadbury Fairtrade; the company’s environmental commitments called Purple Goes Green and Community Investment. Alison joined Cadbury from a UK trade association and has extensive experience on corporate and brand reputation management having worked for many years for communications consultancy Hill & Knowlton on UK and international food strategies.

Discussion Highlights

Way Forward


Links to Further Reading

For more information on the concept of Creating Shared Value:

The FSG website

Selected Online Articles

Connecting Business Strategy with Social Progress

How to Make Progress on Collaboration for Sustainability

The Art of Systems Thinking in Driving Sustainable Transformation

Harvard Business Review: Creating Shared Value -

Creating Shared Value at Nestle -

Triplepundit: Corporate Shared Value: the competitive advantage -

Sustainable Brands: Moral Capitalism a Model for Creative Innovation -

SustainAbility: CSV vs Sustainability

Forum For The Future: Green Futures – Will Supply Chains Rule the Food Chain -