The Organic Cotton Round Table (OCRT) currently consists of three Task Forces that focus on the key challenges to sector stability and sustainable growth. Under these Task Forces, the OCRT has already identified needs for a number of initiatives and has either catalysed, or been an incubator for, their development.
Business Model Task Force
Success for all depends upon re-imagining and re-engineering supply chains to improve business security for growers and for organic to scale up. Incubating new ways of working, driving best practice, and ensuring product integrity is integral to improved business models and the resilience of the sector.
Seed and Soil Task Force
Access to good quality non-GMO seed is necessary to meet the needs of the organic agricultural standard whilst delivering on fiber quality and meeting industry specifications. Productivity improvements in organic depend upon healthy fertile soil as well as good quality seed. Avoiding and addressing contamination from non-GMO seed is also key to the resilience and success of the organic cotton market.
Consumer Engagement Task Force
The consumer is part of the organic cotton value chain. Educating and driving consumer demand are part of the business model. Brands and retailers of organic cotton need to see a return on investment. They invest significantly in product placement and talk directly to their customer, so consumer engagement is critical.